I had a brick and mortar practice in Northern CA for many years. And when it was good, it was really good. 🎉
There were times when our wait list was 6-8 weeks long which was a good problem to have!
And then, all of a sudden… crickets. 🦗
It didn't take long for me to figure out the problem:
I was providing them with information I thought they needed....not the other way around.
Once I figured out exactly who my ideal patient was and began creating content that answered their most pressing questions, things really took off.